About

Production is changing. New tools are collapsing timelines, reshaping workflows, and opening creative possibilities that didn’t exist a year ago.

Safety Third is an AI-first creative production studio built around the belief that great AI filmmaking depends less on the technology than on the people shaping it. We combine state-of-the-art expertise in generative AI and emerging technology, rooted in bleeding edge research out of NYU Tisch’s ITP/IMA programs, with 15 years of deep experience in traditional brand creative, production, and post.

The result is high-craft AI video, shaped by strong taste, clear creative judgment, and the level of polish brands and agencies expect.

Principals

Katherine Helen Fisher

Executive Producer & Managing Director

Shimmy Boyle

Director of Emerging Tech

Past Clients

Brands, artists, and institutions we’ve worked with include: IMAX, Chobani, Truly Hard Seltzer, Pepsi, Doritos, Google, Klarna, Lady Gaga’s Haus Laboratories, Dollar Shave Club, Budweiser, Johnnie Walker, Crown Royal, Don Julio, Bulleit Bourbon, Hoka, Live Nation, Athleta, VRBO, Hotels.com, Ally Bank, Visa, Angry Orchard, Sam Adams, Twisted Tea, Dogfish Head, Microsoft, Monster Energy Drinks, Hermès, PBS, Dua Lipa, Billie Eilish, Radiohead, Travis Scott, Spike Jonze, Sia and Thom Yorke, The New York Times, the Smithsonian, HBO’s “Westworld”, The Hammer Museum, The Palm Springs Art Museum, Harvard metaLab and more.